Are you ready for Google Analytics 4?

Start the seamless transition today.

The deadline is set for July 2023 when Universal Analytics will move to Google Analytics 4. If your business is driven by data, then this transition is something that shouldn’t wait. While the previous transitions have been simple, this one is decidedly more complicated. It isn’t all doom and gloom though, the new features on Google Analytics 4 are a vast improvement.

The migration to Google Analytics doesn’t need to be complicated. Our team of experts are on hand to complete the process for you, ensuring the correct set-up is tailored to your business. The earlier you make the transition the better as it will begin tracking valuable data immediately.

Migration Services

At Station10, we are committed to making the migration process for our clients as simple as possible, as data experts, having already successfully completed multiple migrations, we want to ensure your business is leveraging the new Google Analytics to its advantage starting with a seamless transition, to training and data management.

Migrating to Google Analytics 4

If your organisation hasn’t started the migration process yet, then let us take care of it. We offer three different levels of service, based off the complexity of the transition. It means you can have peace of mind knowing that your data is being correctly tracked in a way that offers value for your organisation.

Improve your current Google Analytics 4

If you have migrated or started to then we offer a service to ensure your data is comparable and accurate. This is done by reconciling your new and old data to ensure it “matches”. Our team of experts can review your migration and check the infrastructure of Google Analytics and maximise the efforts of your data.

Upskill your team

Understanding your data is key to making informed business decisions. Are your staff prepared for the new Google Analytics 4 interface? Our experts offer bespoke training for staff based on the organisations data requirements.

Data Management

Google Analytics 4 has a different data model than the previous versions. Google Analytics 4 holds no historical data from the previous versions, so how can you manage data “downhill” after migration? To ease this process, we will take over the management and update of data pipelines from Google Analytics 4.

Reporting

However you display and analyse your data, we can work with you to understand exactly which data plays the most important roles in the businesses decision making and create easy-to-access reports and dashboards. This includes data from 2 different versions of google analytics to close the data gap.

Is Google Analytics 4 the only tool?

Does the new Google Analytics 4 have the right tools for my business? Or is there a better solution. Speak to our experts who can guide you on the best software for your business ensuring you can maximise your data. Or read this article for Analytics Lead Steve Webb for a little more insight into the pros and cons, and the other options: https://station10.co.uk/things-to-watch-out-for-when-migrating-from-universal-analytics-to-google-analytics-4/

To find out how Station10 can support your business through the Google Analytics 4 Migration get in touch.