A two-part webinar series featuring exclusive insights from Legal & General and The British Army.
Learn how two of the UK’s most complex organisations procured, deployed and delivered value from Adobe Customer Journey Analytics (CJA).
The Challenge: Most organisations struggle to bridge the gap between "buying the tech" and "seeing the value." Siloed data, procurement hurdles and low team adoption often stall even the best intentions.
The Solution: We’ve brought together the leaders who have actually done it.Join us for a raw, behind-the-scenes look at the end-to-end CJA lifecycle – from the first procurement meeting to the first ROI report.
Part 1: The Foundation
Getting CJA Right: Strategy, Procurement and Implementation
Navigating the complexities of procurement and technical onboarding to ensure a robust deployment from day one.
Key Takeaways:
How to sell CJA internally
Navigating procurement in regulated sectors
Setting up data governance
The first 90 days roadmap
Speakers:
Tim Coleman – Director of Marketing Technology, Defence Recruiting Group, The Army
Matt Blake – Digital Analytics Manager, Legal & General
Steve Webb – Head of Analytics Engineering, Station10 by SQLI
Date: 2pm BST | Wednesday 29th April 2026
Part 2: The Payoff
From Data to Impact: Realising ROI and Delivering Value
Practical strategies for scaling adoption and empowering insight teams to deliver high-impact analysis across the enterprise.
Key Takeaways:
Building high-impact reporting
Training internal teams for high adoption
Proving CJA’s impact on the bottom line
Speakers:
Paul Hammond – Head of Marketing Analytics & Delivery , Defence Recruiting Group, The Army
Louisa Filmer-Sankey – Senior Digital Analyst, Legal & General
